The Journal
Stories from the atelier
Care guides, buying advice, craft stories, and insider knowledge for boutique owners and saree lovers — written by the people who paint them.
Care Guide
Hand-painted silk is delicate. Most damage happens in the first wash — and it is almost always avoidable. Here's how to clean, store, and preserve your hand-painted sarees so the colours stay as vivid in year five as they were on day one.
April 2026
5 min read
Care & Maintenance
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Buying Guide
Printed sarees look similar in photos — but buyers and their customers can always feel the difference. We break down the quality, pricing, and margin story for boutique owners.
Wholesale
Which fabrics sell best? What MOQ should new buyers start with? Which motifs are trending in boutiques across the UK, US, and UAE right now? Here are our answers.
The Craft
Paithani motifs have been woven and painted in Maharashtra for 2,000 years. Here's what makes them so enduring — and how we paint them by hand on silk for wholesale buyers worldwide.
Business
From choosing your first collection to setting your retail margins, this guide covers everything a first-time boutique owner needs to know about sourcing hand-painted sarees at wholesale.
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